Local HVAC Company — Starter Site

Project overview

A family-owned heating and cooling company in Medicine Hat needed a clean, modern online presence to replace an outdated one-page site that hadn't been touched in years. The goal: look credible the moment a homeowner lands on the page, and make it dead simple to call or book a service.

The challenge

The old site loaded slowly, looked broken on mobile, and had no clear call to action. Phone numbers were buried in tiny grey text at the bottom of the page. Local search rankings had slipped and competitors were showing up first for terms like "furnace repair Medicine Hat." Most importantly, the owner felt embarrassed sharing the URL — a problem that quietly costs more business than people realise.

The solution

We built a focused starter site designed around one core action: book a service call. Key features included:

• A bold hero with phone number, service area, and a "Book Service" button above the fold
• Mobile-first layout that loads in under two seconds on a phone
• Clear service sections for furnace repair, AC installation, and seasonal maintenance
• Trust signals — license info, years in business, and real customer reviews pulled from Google
• Optimised local SEO with city, neighbourhood, and service-specific keywords
• Connected and verified Google Business Profile

Results

Illustrative results within the first 60 days after launch:

• Roughly 3× more service-call form submissions compared to the previous site
• Mobile bounce rate dropped from around 75% to under 35%
• Page load time improved from ~6 seconds to under 2 seconds
• First-page Google ranking for several local "near me" service queries

Numbers shown are illustrative of the kind of outcomes a focused starter site can produce for a Medicine Hat trade business.